Zenless Zone Zero surpasses $600M in mobile revenue in two years
Key takeaways
- Zenless Zone Zero launched globally on July 4, 2024.
- Total revenue has reached $603.9 million in two years.
- Japan accounts for 42% of total player spending.
- Version 3.0 update launched on June 17, introducing new content.
Zenless Zone Zero has achieved over $600 million in gross player spending on mobile since its global launch on July 4, 2024. According to estimates from AppMagic, the urban fantasy action RPG generated $603.9 million across Google Play and the App Store within its first two years. The game features a web shop and is available on multiple platforms, suggesting its total earnings could be even higher. However, these figures do not account for revenue from alternative Android stores in China.
Despite this impressive milestone, the game's revenue has seen a significant decline in its second year, dropping 51% to $198.9 million compared to the first year. Japan has emerged as the most lucrative market for Zenless Zone Zero, accounting for 42% of total player spending, with China following at 27% and the United States at 10%. This contrasts with previous HoYoverse titles, which primarily drew their largest audiences from China.
The game distinguishes itself from HoYoverse's earlier RPGs through its urban setting and action-oriented gameplay, where players assume the role of Proxies battling interdimensional foes. This unique premise helped Zenless Zone Zero achieve a remarkable 40 million pre-registrations prior to launch. Recently, the version 3.0 update launched on June 17, introducing time-limited events, new rewards, and a main story chapter set in the sky island of Roscaelifer. The update also added the Wind attribute and introduced new gacha banners featuring Velina and returning character Ye Shunguang.
Why it matters
Despite its success, Zenless Zone Zero's earnings represent just 17% of what Genshin Impact generated in its first two years, which totaled $3.6 billion. However, it has outperformed Honkai Impact 3rd during its initial two years, achieving an 87% increase from that title's $322.7 million from 2016 to 2018. As of 2026, Zenless Zone Zero continues to generate more than $10 million in monthly player spending, with June's figures hitting $11.8 million. The upcoming version 3.1 update is expected to reveal new story details, keeping player interest alive.
Original source
PocketGamer.biz
