Sanrio Kawaii Me Live! launches January 2027
Key takeaways
- Global launch window: January 2027 on App Store and Google Play
- Pre-registration live with milestone rewards; 1,000,000 registrations unlock Hello Kitty outfit
- Collaborating musical acts include Soala, SHE'S, Lienel, Polkadot Stingray, Yabai T-Shirts Yasan, Mi'Line Hearts, and ZUTOMAYO
- Launch celebration at Yokohama Kannai Hall on January 14
Sanrio will release Sanrio Kawaii Me Live!, the first mobile title under its Sanrio Games brand, globally in January 2027 with pre-registration now open for the App Store and Google Play. The free-to-play title is billed as a dance and rhythm game where Sanrio characters perform songs while players customise outfits and stages to create their own “super-kawaii” looks.
Music plays a major role: original tracks come from Universal Music artists Soala, SHE'S, Lienel, Polkadot Stingray, Yabai T-Shirts Yasan and Mi'Line Hearts, and a new collaboration with ZUTOMAYO is confirmed. The developer is running a combined pre-registration and social media campaign that hands out in-game rewards as milestone targets are reached; the campaign will unlock a Sanrio Games-themed Hello Kitty outfit once registrations hit one million. I have to admit, a Hello Kitty stage outfit is a neat carrot.
Sanrio will also host a launch celebration at Yokohama Kannai Hall on January 14 featuring the collaborating artists plus Artist KUROMI and Sanrio characters including Hello Kitty, Cinnamoroll, Pompompurin and My Melody. No specific release date inside January has been announced yet, but the App Store and Google Play windows are confirmed.
Why it matters
If you want the milestone rewards and the Hello Kitty outfit, pre-register and follow the game’s social channels — combined registration and follower targets control the in-game unlocks, and the live Yokohama event lands on January 14.
Original source
PocketGamer.biz
