Pokémon Go earns $15.1 million during Go Fest 2026: Global
Key takeaways
- Pokémon Go earned $15.1 million on July 11, 2026.
- Go Fest 2026: Global took place July 11-12, 2026.
- The game reached $96.1 million in revenue during the first two weeks of July 2026.
- Over 60 different Legendary Pokémon were available during Go Fest.
Pokémon Go generated an impressive $15.1 million in revenue on July 11, 2026, marking its highest daily earnings in five years, just shy of the record $17.4 million achieved on July 18, 2021. This revenue spike coincided with the game's first-ever free Go Fest, known as Go Fest 2026: Global, which took place from July 11 to 12, celebrating the game's 10th anniversary.
The event not only propelled Pokémon Go up 17 spots in the monthly revenue rankings but also made it the second highest-grossing mobile game in July 2026. Over the first two weeks of the month, the title amassed an estimated $96.1 million from major app stores, putting it in close competition with Tencent’s Honor of Kings, which earned $99.2 million during the same period.
Going beyond in-game purchases, Pokémon Go is also benefiting from revenue streams through alternative app stores and its newly launched web shop, which offers players better deals than in-game purchases. Last year, the game reportedly earned $745.1 million from major app stores, with total revenue surpassing $1 billion in 2025.
The lead-up to Go Fest 2026: Global saw significant player spending as well, with daily revenues climbing from $3.9 million on July 5 to nearly $9 million the following day, ultimately peaking at $15.1 million during the event. The event offered players access to a diverse array of Pokémon species and boosted odds for encountering Shiny Pokémon, driving increased use of Poké Balls and Raid Passes. With over 60 different Legendary Pokémon available and the debut of Mega Mewtwo X and Y, players had ample incentive to invest in in-game purchases during this celebratory event.
Why it matters
Overall, the combination of a free event, increased access to Legendary raids, and diverse Pokémon encounters created a perfect storm for player spending, showcasing Pokémon Go’s ability to drive revenue without the need for ticket sales. This could signal a new era of monetization strategies for the game moving forward.
Original source
PocketGamer.biz
