Mistplay Unveils Audience Network for Rewarded Advertising
Mistplay is stepping up its game with the launch of the Mistplay Audience Network, a new platform designed for rewarded advertising. This strategic move follows their acquisitions of Connected Rewards, previously a part of Mobivity, and MyChips from Majid Al Futtaim, allowing Mistplay to mix its own inventory with fresh assets to broaden its reach across the mobile ecosystem.
Set to officially debut at the MAU Vegas 2026 event from May 19th to 21st, the Audience Network is integrated into Mistplay’s existing LoyaltyPlay platform. This means gaming advertisers can now tap into a treasure trove of active users across various sectors including finance, shopping, fuel, convenience, and restaurants, spanning North America, Europe, and Asia. Talk about a buffet of advertising options!
Mistplay’s CEO, Tricia Han, emphasized that this initiative isn’t just about keeping up with trends; it’s the result of a decade’s worth of insights drawn from advertisers and partners. "We’re not just building for today; we're crafting a rewarded ecosystem that truly works for everyone involved," she noted. It’s clear they’re aiming for a more scalable and effective advertising solution that balances the needs of all parties.
Aaron Thandi, the chief commercial officer, added that the Audience Network is more than just the sum of its parts. He described the integration of LoyaltyPlay and the recent acquisitions as a carefully laid strategy that’s been in the works for years. Each step has been deliberate, focusing on expanding the horizons of rewarded advertising. With the Audience Network, Mistplay aims to simplify advertiser access while delivering robust outcomes across its platform.
Why it matters
In a landscape where engagement and retention are crucial, Mistplay is banking on this new offering to enhance the player experience by tying rewarded gameplay to real-world incentives. It seems like Mistplay is not just playing the game—they’re changing the rules.
Original source
PocketGamer.biz
