Luana from Brazil wins Candy Crush All Stars 2026 championship

The event took place in London, where the atmosphere was vibrant, amplified by giant screens displaying Candy Crush graphics and podiums adorned with players' names as though they were sports icons. Each finalist, flown in from various countries including the US and Germany, received a luxurious hotel stay and a share of the prize pool, highlighting the diversity among competitors, which included a stuntwoman, a singer, and a husband and wife.

King's chief marketing officer, Luken Aragon, emphasized the event's importance, describing it as a major celebration of Candy Crush. The competition attracts a wide range of players, many of whom experience their first esports event through Candy Crush. Unlike traditional esports, the match-3 format allows for competitors of all ages and backgrounds. The financial rewards are substantial, with the runner-up receiving $250,000 and third place taking home $100,000. Even those finishing in the bottom five are guaranteed $15,000, underscoring the high stakes.

In addition to the cash, the winner receives a unique ring designed for 2026, featuring a spinning candy centerpiece, along with the prestige of being recognized as the best in the game. The All Stars branding has seen a significant rework this year, adopting a sporty aesthetic inspired by American sports and esports, with sharper designs and bold colors.

Originally conceived during the pandemic, the All Stars competition has evolved from an online-only format to larger-scale events, with the finals moving from Los Angeles in 2025 to London in 2026. Paula Ingvar, general manager of Candy Crush Saga, explained that London was chosen for its connection to gaming culture and as an accessible international hub for finalists and their guests. The event serves not only as a competition but also as a user acquisition initiative, retaining interest from the community and fostering excitement for future editions.

As preparations begin for the next All Stars, King analyzes player feedback and performance data to enhance the tournament experience. Continuous improvement is key, with a focus on player experience driving every decision from level design to venue selection. The effort to minimize randomness in gameplay means that strategy plays a crucial role, as evidenced by returning players like Tiago and Cole, who have both participated in multiple finals.