Brawl Stars Partners with Adidas for Unique Apparel Collaboration
Brawl Stars has officially partnered with Adidas to launch a multi-phase collaboration that integrates gaming, fashion, and live events. This marks the first time Brawl Stars has collaborated with an apparel brand for skin designs. The collaboration commenced with the adidas Starr Cup, a two-week in-game tournament that runs from June 18th to July 2nd. This event introduces a new gameplay mode called Super Ball, which adds keeper bots, charged shots, and timed passes to the classic Brawl Ball format. Players can engage in daily matches, advance through ranked stages, and unlock exclusive Adidas-themed skins.
AdiClub members have the opportunity to redeem exclusive in-game rewards such as pins, icons, and sprays via the Adidas app during the tournament. Beyond the game, the partnership will also see the launch of Starr Drop Unlocked, a junior apparel and footwear collection inspired by Brawl Stars characters like Spike, Leon, Edgar, and Nita. This collection, featuring hoodies, T-shirts, track pants, track jackets, and footwear based on the Samba and Superstar silhouettes, will be available in select Adidas stores and online starting August 1st. A second apparel collection is already planned for release in 2027.
Why it matters
Additionally, Brawl Stars will be present at Adidas’ Home of Soccer fan event in Brooklyn, New York, on June 20th and 21st. Attendees at this pop-up event in Brooklyn Bridge Park can explore merchandise, participate in gameplay activities, win giveaways, and challenge themselves with the Robo Keeper penalty challenge.
Original source
PocketGamer.biz