Copying Best Practices Fails to Drive Mobile Game Success

Nikita Guk, CEO of GIMZ, highlights that merely copying successful studio practices often leads to failure, as companies replicate only visible processes without understanding the underlying systems. The mobile gaming industry has seen a significant drop in new successful releases, with launching a profitable game now costing over $1 million and often requiring years of iteration for traction. Guk emphasizes that companies must focus on building a culture that fosters genuine change rather than expecting quick results from borrowed practices. Without a systemic overhaul, new hires and initiatives are likely to falter, resulting in burnout and turnover in leadership roles.