Soft launches from Supercell, EA, Tencent and other giants

Blizzard’s Overwatch Rush is a top-down, mobile‑exclusive hero shooter set in the Overwatch universe and is listed as being in early development. Blizzard has said testing in selected countries will be announced soon, and AppMagic reports the iOS edition has already registered more than 10,000 downloads in the Philippines. Century Games shows a new merge title called Frozen Manor: Merge Mystery on AppMagic; it appears Android‑only so far and has not yet recorded Google Play downloads. Hoyoverse’s Petit Planet King is also listed but with no additional distribution details in the source.

EA’s Plants vs. Zombies 3: Evolved is soft launched on iOS and Android across the Philippines, Indonesia, the UK and several other markets. The Title Update 1.0.5 mentioned in EA’s notes tightens the new‑player tutorial and rebalances rewards ahead of further Early Access rollouts. Fingersoft’s Hill Climb Racing 3 has introduced real‑time multiplayer for the first time in the series and is soft launched on Google Play in the UK, Norway, Sweden and Finland.

Tencent/Level Infinite entries include Crownstone Survival, which AppMagic lists as appearing for soft launch on Google Play in the Philippines, France, Indonesia, Türkiye and the US. Limit Break — the studio led by Gabe Leydon — has Puzzle Panic, a 3D arcade puzzle debut that’s in limited iOS testing in Singapore, New Zealand and Australia. Meta’s Pocket, an AI‑powered minigame creation and sharing app, has expanded from Brazil to the US, per TechCrunch; Pocket generates brief interactive “gizmos” from text, photo and audio prompts and appears to be in early testing without official marketing so far.

Miniclip and its Sybo and Derby studios are running several tests. Sybo’s stealth account is soft launching Hoverboard Party (a Subway Surfers‑themed party collection) on Android and iOS in the UK, Denmark, Italy and Portugal, with mini‑games such as Cage Football, Crossy Rails and Hoverboard Mayhem. Paint Brawl, a Splatoon‑style arena shooter rebranded to include the Subway Surfers cast, is picking up downloads in the UK under Sybo’s test account. Miniclip’s Derby label lists Pure Crime: Gangster Shooting — an open‑world crime title — in UK, Canada and the Philippines on iOS and Android. Rival Nations is live on Android in Hungary, Poland, Romania, Serbia, the UK and France, according to AppMagic.

Playrix has a slate of tests and soft launches: Aqua Match (match‑3) is live in 12 markets on iOS and Android; Austin’s Odyssey, an ‘scapes entry centered on the series’ comedy butler Austin, is on Google Play in Australia, Canada, India and the US; Match Around (match‑3 plus merge mechanics) is generating downloads in India and Indonesia and set up for soft launch in Australia, Canada, Ireland and the US on Google Play; Questbound (a fantasy squad battler) is live on Android in Australia, Canada, India, Indonesia and the US; Roomscapes is registering small Google Play downloads in India, the US, Indonesia, Canada and Australia. Moon Active surfaced Royal Splash: Tower Blast on AppMagic, available on Android and iOS in India and Israel.

Rovio and Sega have several puzzle and casual tests. Angry Birds Match World is soft launched on iOS in the Philippines, UK, Australia, Canada and Finland. Angry Birds Rush — described as a “luck battle” project co‑developed with OhBiBi — is in early testing on iOS and Android in the US and Latin America. Bloom City Match, a puzzle‑and‑decorate title, is live in Canada, Denmark, Finland, Poland, Spain, Sweden, Czech Republic and the UK across both platforms.

Supercell’s long‑teased Project Rise (formerly Clash Heroes) has a closed beta window: the studio opens beta on August 19 and runs it through September 2, according to the announcement. Take‑Two’s Zynga and NaturalMotion projects include a brief Borderlands Mobile appearance on iOS in the US (now removed), CSR 3 testing since February 2024 in France, Italy, Malaysia, South Africa and Indonesia, and Dice Companions picking up downloads in the US. Small Giant’s Defend the Castle is soft launched on Google Play in the Philippines, while Farm Rush Fever (Rollic) remains live on iOS after the Android edition was pulled.

Other notable entries: Garena’s Free City first soft‑launched on Android in Argentina and is now registering downloads in the Philippines and several smaller markets; Miniclip’s Top Goal: Soccer Champion from Nordeus is soft launched in 12 markets including Australia, Canada, Malaysia, Argentina, Mexico, Italy and Colombia on iOS and Android; Scopely’s WWE Generations is soft launched on iOS in Ireland and the Philippines; PlayStation Mobile’s Ratchet & Clank: Ranger Rumble is playable in France with AppMagic flagging Denmark, Finland, Indonesia, Norway, Sweden and the Philippines and pre‑registration open.