Soft-launch games from Supercell, EA, Zynga, Moon Active and other big studios

Blizzard’s Overwatch Rush has entered soft launch in the Philippines, Malaysia and Indonesia for both Android and iOS, offering Blizzard’s hero shooter on mobile in those markets. Century Games is testing several merge and makeover projects: Family Tales: Merge & Design is appearing in multiple European markets with limited downloads noted in Australia, the US and Malaysia; Frozen Manor: Merge Mystery shows up as an Android-only product page on AppMagic but has not yet recorded Play downloads; and Sizzleton: Merge & Cook is listed on AppMagic and seems to be approaching soft launch despite no registered downloads so far.

EA’s Plants vs. Zombies 3: Evolved is in Early Access on iOS and Android in the Philippines, Indonesia, the UK and other markets, with Title Update 1.0.5 adjusting the new player tutorial and rebalancing rewards ahead of further rollouts. Easybrain’s Ludo Go — a level-based board game with special pieces like the Joker — launched on the UK App Store on October 20 and has roughly 900,000 combined downloads across platforms, with India as its largest market according to AppMagic. Fingersoft’s Hill Climb Racing 3 has soft launched on Google Play in the UK, Norway, Sweden and Finland and introduces real-time multiplayer to the physics-driven racing series.

FunPlus lists State of Desire in testing, while Garena’s Free City — described as a GTA-like game from the Free Fire maker — first soft launched on Android in Argentina and is now registering downloads in the Philippines and several smaller markets. Hoyoverse’s Honkai: Nexus Anima will run its final closed beta from November 25 on PC, iOS and Android; sign-ups are open via a questionnaire on the official site, all player data will be wiped when the test ends, and pre-registration on the App Store is live with an open-world launch planned for spring 2027.

King and Mojang released another test build of Minecraft Blast in Malaysia on Google Play only; a new trailer suggests Candy Crush-style map progression alongside a building-based meta. Level Infinite/Tencent’s Crownstone Survival appears on AppMagic with soft-launch listings for the Philippines, France, Indonesia, Türkiye and the US on Google Play. Tencent’s Honor of Kings Chess is also cited. Limit Break’s debut mobile title, Puzzle Panic, is in limited iOS tests in Singapore, New Zealand and Australia; the studio is led by former Machine Zone boss Gabe Leydon.

Meta’s Pocket, an AI-powered minigame creation and sharing app, rolled out to US players after earlier availability in Brazil, per TechCrunch, and remains in early testing; it generates short interactive ‘gizmos’ from text, photos, touch and sound. Miniclip-owned Sybo’s test account lists Hoverboard Party — a Subway Surfers‑themed party game with minigames such as Cage Football and Crossy Rails — soft launched on Android and iOS in the UK, Denmark, Italy and Portugal. Miniclip’s Derby studio is testing Pure Crime: Gangster Shooting in the UK, Canada and the Philippines on both platforms, and Rival Nations soft launched on Android in Hungary, Poland, Romania, Serbia, the UK and France.

Moon Active has several entries in testing: Dream Bay, a renovation-themed merge game, shows soft-launch availability on Google Play across multiple European markets including the UK, Austria, France, Spain and Sweden; Reef Busters — a Pixel Flow-like title — has started registering downloads in Israel, Austria, France and other European countries; and Splash Kingdom: Tower Blast appears on AppMagic for Android and iOS in India and Israel. Playrix is running a spread of tests: Aqua Match is live in 12 markets on iOS and Android with an underwater match-3 theme; Austin’s Odyssey is out on Google Play in Australia, Canada, India and the US and centers on the series’ comedy butler Austin; Match Around, combining match-3 and merge-2 mechanics, is recording downloads in India and Indonesia and set up for soft launch in Australia, Canada, Ireland and the US on Google Play only; Questbound, a squad battler, is available on Android in Australia, Canada, India, Indonesia and the US; and Roomscapes is picking up small Google Play downloads in India, the US, Indonesia, Canada and Australia.

Scopely has WWE Generations: Eras Collide in iOS-only soft launch in Ireland and the Philippines; the turn-based RPG has players building and battling teams of WWE stars from different eras. Sega and Rovio have new Angry Birds tests: Angry Birds Match is an iOS soft launch reporting downloads in the US, UK, Australia and Finland, while Angry Birds Rush is in early testing on iOS and Android in the US and Latin America and is a ‘luck battle’ project created with French developer OhBiBi.

Supercell’s Mo.co has returned to beta after an invite-only launch in 2025; the dev team says the game continues to underperform and “needs big changes to achieve mass appeal,” so Mo.co is effectively back in soft launch while the team iterates and tests new features in “low maintenance” mode. Supercell confirmed the game will not be removed from sale in any markets as a result. Project Rise — the action RPG offshoot of Clash of Clans that began life as Clash Heroes in 2021 and was rebooted and renamed in 2024 — ran a beta from August 19 to September 2 and appears to be edging closer to launch after that test period.

Take-Two and Zynga projects include Borderlands Mobile from NaturalMotion, which briefly appeared on iOS in the US before being removed from sale but is believed to remain in active development at NaturalMotion’s UK studio. CSR 3, also from NaturalMotion and Zynga, has been testing since around February 2024 and is available in France, Italy, Malaysia, South Africa and Indonesia on iOS and Android. Zynga’s Dice Companions is being tested in Puerto Rico and the US on both platforms. Small Giant’s Defend the Castle is soft launched on Google Play in the Philippines, per AppMagic. Rollic’s Farm Rush Fever remains live on iOS after the Android version was pulled; Paws Out and UFC: Manager are also noted with small test install numbers in various markets. Nordeus’ Top Goal: Soccer Champion is soft launched in 12 markets including Australia, Canada, Malaysia, Argentina, Mexico, Italy and Colombia on iOS and Android.

The source list also flags several studio-specific or region-limited entries that may be of interest: Blizzard’s Overwatch Rush in SEA, Hoyoverse’s Honkai final closed beta date of November 25, Supercell’s explicit note that Mo.co will remain on sale, and Playrix’s mix of match, merge and squad-battler tests. AppMagic and MobileGamer.biz are cited throughout for market and download data. If you like browsing tests for odd mechanics, regional rollouts, or early-product trailers, there’s a lot to poke at here — and a few names that have moved from invite-only beta back to soft launch, like Supercell’s Mo.co.