Playgama launches Wrap for standalone HTML5 game sites — rollout from Aug 21
Key takeaways
- Rollout begins via Developer Dashboard on August 21st
- Access to ~500 million monthly web players via Playgama
- Integration requires open-source Playgama Bridge SDK and console setup
Playgama has launched Wrap, a free infrastructure that turns HTML5 games into standalone websites with developer-owned domains, monetisation, and analytics, and the service begins rolling out to developers via the Developer Dashboard from August 21st. Early users named by Playgama include Hazmob, StoreRider, HG Point and Tridy Games, and the company says initial results show session time, retention and revenue per user beating some established channels. Playgama positions Wrap as the final piece of its standalone-site stack alongside publishing, monetisation and growth tools.
Wrap delivers a ready-to-use website for each game: developers integrate the open-source Playgama Bridge SDK, upload their HTML5 build, and configure settings through the Playgama console. Websites include in-game purchase support, SEO, analytics, and monetisation and user-acquisition tooling wired into Playgama Ad. Updates sync automatically after upload, and developers purchase and own their domain outright. Playgama also says the tooling can work with mobile or PC projects that have been adapted to HTML5.
Playgama highlights commercial scale: Wrap gives access to a global pool of around 500 million monthly web players and routes monetisation and player acquisition through the Playgama ad network. The company lists Hazmob, StoreRider, HG Point and Tridy Games among its first adopters and reports early performance gains in session time, retention and revenue per user versus some existing channels. Integration work is done via the Bridge SDK and the Playgama console; once set up, updates and monetisation are handled through Playgama's services.
Why it matters
Founder Dmitry Kachmar is quoted saying the industry "has shifted again, and games on standalone domains have grown into a segment of their own," and that Playgama’s role is to provide the tooling to let developers "take back control and scale games on their own terms." If you want a hosted site, direct domain ownership, built-in IAP and Playgama's ad-network distribution, Wrap is now available to developers starting August 21st and will expand to wider access in the following weeks.
Original source
PocketGamer.biz
