PUBG Mobile launches first MUSINSA collab with skins and real clothes on July 20
Key takeaways
- PUBG Mobile and MUSINSA launch collaboration on July 20 with 10 themed in-game items
- Collaboration includes both PUBG Mobile skins and real-world clothing at MUSINSA stores
- Two in-game events run July 20–27 and July 29–August 10 with up to 100,000 players rewarded
- Physical collaboration apparel buyers get limited sacoche bags and exclusive PUBG Mobile skins
PUBG Mobile is teaming up with Korean fashion store MUSINSA and brand 999Humanity for its first-ever collaboration, blending gaming and streetwear in a fresh way. Officially named "PUBG Mobile x MUSINSA First Drop! 999Humanity," this partnership brings a unique community message alongside exclusive in-game skins and physical apparel.
Starting July 20 at 9 a.m., players can find ten themed items in PUBG Mobile that capture 999Humanity's distinctive style. The lineup includes a Tommy Gun, Chicken Dinner T-shirt, Battle Map hoodie, two cargo pants in black and wine colors, backpack, helmet, frying pan, and parachute. These pieces let players show off street fashion vibes right on the battleground. Meanwhile, fans can shop the collaboration's real-world clothing on MUSINSA's online store, as well as at PUBG's Seongsu Root Store and 999Humanity's Seongsu flagship store.
To celebrate, PUBG Mobile is running two in-game events. The first runs from July 20 at 11 a.m. to July 27 at 10:59 a.m., and the second from July 29 at 11 a.m. to August 10 at 10:59 a.m. Up to 100,000 players can earn MUSINSA money points worth as much as 990,000 KRW through these events. There's also a roulette offering collaboration apparel and other rewards. On MUSINSA's side, those who buy collaboration clothes may receive limited-edition sacoche bags and exclusive PUBG Mobile skins randomly, plus participate in quizzes and random farming events.
This collaboration stands out by merging virtual and physical fashion, offering players a chance to express their style both in-game and offline. The dual launch of skins and streetwear reflects a new way for games and fashion to connect communities. For those curious about details, PUBG Mobile's official cafe and MUSINSA's online store provide full information.
Why it matters
Bringing a real-world fashion brand into PUBG Mobile alongside in-game skins opens doors for fresh player engagement and cross-industry partnerships. This dual approach broadens the collaboration's appeal beyond just gameplay, inviting players to embody the collaboration's streetwear aesthetic on multiple fronts.
Original source
Google News: GameMeca
