Leus launches Cohort Purchasing platform for mobile games
Key takeaways
- Predicts cohort performance up to 52 weeks
- Can evaluate unsaturated cohorts from day seven
- Enables upfront user acquisition funding for publishers
- Halil Özdemir spoke at Pocket Gamer Connects London
Leus has launched a Cohort Purchasing platform for mobile games that lets publishers sell predicted future user value in exchange for upfront acquisition capital. The service uses historical cohort data and back-test forecasting to generate purchase offers, and Leus says it can evaluate unsaturated cohorts from as early as day seven.
Leus predicts cohort performance for up to 52 weeks and makes purchase offers based on the predicted future value, allowing publishers to acquire users before those users generate revenue that can later be reinvested into marketing. Leus co-founder and managing director Halil Özdemir framed the idea bluntly: "If a cohort has a measurable future economic value, why should the founder need to borrow against it? Why not simply sell it?" Özdemir spoke on related topics at Pocket Gamer Connects London and hosted a talk titled “Future of UA: Creatives, Predictions and Funding.”
Why it matters
Takeaway: publishers with clean cohort data can get upfront capital from Leus by selling predicted user value, with forecasts stretching out to 52 weeks and cohort evaluation starting around day seven.
Original source
PocketGamer.biz
