Lego Digital Play snaps up Offroad Games, maker of Chrome Valley Customs
Key takeaways
- Lego Digital Play formed in early 2025
- Offroad Games staff joined Lego Digital Play as of this morning
- Chrome Valley Customs will continue under the Offroad Games label for now
- Aaron Loeb leads Lego Digital Play; previously at Scopely, FoxNext Games and EA
Lego Digital Play has acquired Offroad Games, the London studio behind mobile racer Chrome Valley Customs, and the game will continue operating under the Offroad Games label for now. The terms of the deal were not disclosed in the announcement and the acquisition was reported by MobileGamer.biz.
Lego Digital Play is the toy maker’s mobile gaming arm formed in early 2025. The London-based outfit is led by president Aaron Loeb, a 30-year games industry veteran whose past roles include leadership at Scopely, FoxNext Games and EA. Space Ape cofounder John Earner is listed as an adviser at Lego Digital Play.
According to a flurry of LinkedIn posts, Offroad Games’ staff have all taken up roles at Lego Digital Play as of this morning. Offroad’s LinkedIn post said, “As of this week, we have joined Lego Digital Play which opens an incredibly exciting new chapter for us,” and thanked the team, supporters and Lego Digital Play for the welcome. The studio originally spun out of Space Ape as part of the deal tied to Supercell’s 2025 acquisition of the majority of that London studio; that same wave saw NextBeat spin out to run BeatStar, which later sold to Duolingo.
Why it matters
Practical takeaway: Lego Digital Play’s first public acquisition since its early‑2025 launch brings an intact Offroad team and leaves Chrome Valley Customs under the Offroad label, so the game’s current operations and staff continuity are explicit, on-the-record details to follow as integration continues.
Original source
MobileGamer.biz
