Scopely Unveils Monopoly Go's Visual Identity at PGC Barcelona

Shin's presentation, titled "Designing For Billions: Crafting A Distinct Visual Identity For A Hit Global Game," will address the unique challenges of creating a visual identity for a game that appeals to a vast and diverse audience. As noted in the session description, the task lies in striking a balance between originality and the familiarity players expect from a globally recognized brand.

Throughout his talk, Shin will recount the creative journey that shaped Monopoly Go's visual direction, from initial explorations to developing a cohesive art style that resonates across generations and cultures. He'll delve into the complexities of designing for a broad audience while avoiding generic pitfalls, highlighting the principles his team employed to maintain both freshness and emotional connection.

Additionally, the session will cover how art direction adapts within a live game environment, where factors like content velocity, player feedback, and ongoing engagement influence creative decisions.

Scopely will have a notable presence at PGC Barcelona, with other speakers including director of slate strategy Talia Shmuel and senior product manager Adam Zelenay. The event, returning for its second year, will gather over 1,000 professionals from the games industry to discuss mobile, PC, console, AI, and HTML5 gaming.