Century Games Enlists Football Stars for Kingshot World Cup Campaign
Century Games has engaged several prominent footballers from England and Brazil, along with transfer influencer Fabrizio Romano, to promote its mobile game Kingshot during the World Cup. The campaign features notable England players such as Harry Maguire, Michael Owen, and John Terry, who are targeting the UK audience. Meanwhile, Brazilian stars Gabriel Jesus, Jorginho, Marquinhos, and Thiago Silva are aimed at players in Brazil. Romano is also part of the initiative, promoting the game across platforms like TikTok with two different ad creatives.
Romano incorporates his signature catchphrase, "here we go," into his enthusiastic delivery, while his English counterparts present a more straightforward performance. The Brazilian players add flair to their roles, delivering the script in both Brazilian Portuguese and English. All these footballers have experience playing in English or European clubs, further connecting them with the target demographics.
Why it matters
Century Games has been intensifying its marketing efforts for Kingshot in recent months, as the game rises in the top-grossing charts. As previously reported, leveraging celebrities and athletes for mobile game advertising has proven to be a lucrative strategy. Other companies, like Scopely, have successfully enlisted high-profile names such as Will Ferrell, Chris Pratt, Jason Momoa, and Keke Palmer to promote titles like Monopoly Go. Notably, Dream Games made headlines by investing heavily in the promotion of Royal Match's sequel, Royal Kingdom, with the help of stars like LeBron James and Shakira.
Original source
MobileGamer.biz
