InMobi Acquires MobileAction for Growth Boost

InMobi has acquired MobileAction, a mobile growth platform specializing in AI-powered marketing services for Apple Ads and App Store optimization. While the terms of the acquisition remain undisclosed, InMobi plans to invest in MobileAction to enhance product innovation and expand its global market efforts, particularly in the US, APAC, and MENA regions. MobileAction boasts access to extensive data, including over 90 million creatives and five million apps, serving notable clients like Google and Meta. The platform will continue to operate independently, strengthening InMobi's advertising services to help brands reach new users on iOS.