The One Game Studio Achieves 170% D1 ROAS with ByteBrew Ads
The One Game Studio, a mobile game publisher based in Hanoi, has successfully implemented ByteBrew Ads, resulting in a remarkable 170% Day 1 Return on Ad Spend (ROAS) and a 1.26x lift in ad Lifetime Value (LTV). Known for its extensive portfolio of over 70 casual, music, and puzzle titles, the studio has attracted a global audience, primarily focusing on a select few top-performing games.
To address the challenge of attracting high-value users to its higher-LTV titles, The One deployed ByteBrew Ads, powered by Ctrl AI. This innovative solution augmented their existing ad mediation efforts by identifying and targeting the highest-value users in source apps for cross-promotion to more lucrative destination titles. Duong Tran, the marketing lead at The One Game Studio, noted the surprising results, highlighting the immediate profitability from day one and the low Cost Per Install (CPI) achieved.
ByteBrew's Ctrl AI evaluates ad opportunities in real time, predicting both user value and opportunity costs within source apps. Unlike many ad networks that require lengthy optimization periods, Ctrl is trained on extensive live app data, enabling immediate routing of high-value users to the most profitable titles in The One’s portfolio. The campaign reportedly acquired users in over 100 countries at an average CPI of just $0.04, demonstrating over 2.5 times the efficiency compared to more traditional user acquisition methods.
This strategic approach not only boosted the performance of individual titles but also enhanced the overall portfolio value. For every unit of ad value targeted in the source app, there was a corresponding 1.7x increase in new ad value generated from the destination app within the first day, which grew to 1.85x by day seven. The results have positioned The One to expand its audience for high-LTV apps without solely relying on costly user acquisition channels.
Why it matters
As the mobile gaming landscape continues to evolve, Duong Tran emphasized the importance of ongoing testing and adaptation, stating, "Smart AI-powered cross-promotion helped us unlock value that traditional UA channels couldn't deliver as efficiently. In mobile gaming, growth comes from continuous testing. Test, learn, iterate, and test again." This case study serves as a compelling example of how innovative ad technologies can drive significant growth for game developers.
Original source
PocketGamer.biz
