AMF Capital Launches with $28M User Acquisition Financing for Bear Hug
Arcadia Gaming Partners' Akin Babayigit, in collaboration with Makers Fund, has established AMF Capital, a new user acquisition financing fund that has secured $28 million for Bear Hug Entertainment. The fund is led by Managing Director Andrew Seow, a former monetization director at Tripledot Studios and a Makers Fund investor. Notably, AMF Capital operates independently from both Arcadia and Makers Fund, bringing together two prominent investors in the gaming industry.
Bear Hug Entertainment, known for its portfolio of rewarded games including unique takes on Mahjong, Solitaire, and Blocks, has already distributed over $500,000 in prizes to players. The financing from AMF Capital will support Bear Hug in scaling its operations further. In addition to this initial deal, AMF Capital has plans to announce several other partnerships in the near future.
Babayigit emphasized the importance of user acquisition financing for founders seeking to grow revenue, noting a trend among creators in the Arcadia and Makers portfolios leaning towards this method for scaling. He mentioned that the new fund aims to provide an alternative that combines their extensive monetization expertise with over a decade of experience working with mobile studios worldwide.
Why it matters
Seow highlighted their dual role as operators and investors in the mobile gaming sector, stating that AMF Capital is designed to leverage their deep experience in providing both capital and practical support to foster growth. Bear Hug Entertainment's CEO Mark Rose expressed enthusiasm about the partnership, noting that the process of working with AMF Capital has been straightforward and enjoyable as they pursue growth opportunities.
Original source
PocketGamer.biz
