Daily Mobile Gaming News

A cleaner daily brief on mobile game launches, updates, and pre-registration moves worth watching.

News Fri, Jul 10, 2026

Game of Thrones: Kingsroad launches first season 'Frost and Steel' July 15

Game of Thrones: Kingsroad will launch its first regular season titled 'Frost and Steel' on July 15. This new season introduces significant changes, including a revamped battle mechanism and duel content. The initial season focuses on the three Northern houses: Umber, Hornwood, and Manderly, vying to select their champions amid the invasion of Steel Isle. Players can choose one of these houses as their champion, and house selection is account-based. Once players complete the Winterfell main quest, they can view their house status and weekly rankings in the season lobby. Ranking in Season 1 will compete among champions within the same house rather than across all players. Players can earn points by achieving high scores in five types of dungeons, including seasonal dungeons, or by redeeming seasonal tokens known as 'Coastal Watchman's Iron Shard.' Weekly rankings will assign personal ranks from 'Lead Champion' to 'Apprentice Champion,' with rewards including house-specific costumes, mounts, and permanent Hall of Fame listings. Additionally, the season will introduce a new battle mechanism called 'Fierce Momentum,' allowing players to gather 'Momentum' and 'Adrenaline' through successful attacks, which can be released for powerful special skills and health recovery effects. This feature will apply to specific content like 'Beyond the Wall Expedition' and 'Seasonal Worm's Path.' On July 22, a new content, 'Northern Champion Duel Festival,' will start, allowing players to duel NPCs from other houses. The event will be a three-round time attack format, rewarding players with growth rewards and seasonal tokens. To foster competitive gameplay, a 'Champion Reassembly' event will rearrange ranking groups based on similar strength levels. More detailed updates can be found in the official Game of Thrones: Kingsroad community developer notes.

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Epic Games has rolled out Chapter 7 Season 3 for Fortnite, introducing fresh gameplay options in the mobile version. Players can experience the new season in Battle Royale, featuring more ways to secure the coveted Victory Royale and new ways to drop in and play together. The mobile app offers various game modes, including Battle Royale, Blitz Royale, Zero Build, Fortnite OG, LEGO Fortnite, and Fortnite Festival, among others. Players can enjoy thousands of free developer-made multiplayer games, engage in Ranked modes, and compete in Fortnite Competitive tournaments for cash and cosmetic rewards. The new Battle Pass comes with multiple rewards, including Outfits, Pickaxes, and Gliders, unlocked by completing Quests and earning XP. In addition to the new season, players can look forward to updates that will introduce new weapons and vehicles. The Zero Build mode allows players to engage in Battle Royale without building mechanics, emphasizing tactical play and teamwork. Fortnite continues to evolve, offering a mix of nostalgia and new experiences for players, making it an ever-changing landscape in mobile gaming. Original source ↗

Update Fri, Jul 10, 2026

Arknights: Endfield Homecoming Update Launches July 16 With Major Enhancements

Gryphline is set to release the Homecoming update for Arknights: Endfield on July 16, 2026. This significant update marks the game’s half-year celebration, wrapping up the current Wuling story arc and introducing the largest main-story map expansion since the game's launch. Players can anticipate two new playable Operators, updates to the factory system, new gameplay modes, and various anniversary rewards. Homecoming adds two new story maps: Yinglung Pass and North Wuling Exclusion Zone. Yinglung Pass serves as the entry point to a sealed territory, where players will encounter the enigmatic Feranmut Proxy Si. The North Wuling Exclusion Zone immerses players in a Blight Miasma-covered region as they combat corruption and ensure safe passage for returning survivors. Players will also face new Blightshade enemies, representing the remnants of emotions preserved by Æther, and a formidable new boss, Alleikhreos, Chiliarch, whose unique attacks will require players to master battlefield mechanics. The update introduces Arcane, the six-star Operator and captain of the Yinglung Special Task Force, who offers diverse combat styles based on her Intellect and Will attributes. Alongside her, Liino, the Morning Star of La Fantoma, enhances allies as an Electric supporter. The AIC factory system sees its most substantial expansion yet with the introduction of Gas as a new production state, allowing players to harvest new resources like Inergen and Xiragen, convert materials, and unlock advanced industrial technologies. Homecoming also features Echoes of War, a permanent seasonal combat mode with rotating stages, difficulty levels, and rankings. Additional content includes the HEAT RAGE! MEGA ARENA! challenge, The Rooted Realm exploration event, new Umbral Monument challenges, and six new Delver of the Cryptic puzzle maps. Quality-of-life improvements include faster equipment crafting, expanded Photo Mode, and support for DLSS 4.5, PSSR2, and FSR 3. To celebrate its first six months, players can earn rewards such as 3,000 Oroberyls, five Basic HH Permits, and the six-star weapon Farsight through a three-day login event. Additional rewards include 2,000 Oroberyls via mail and a Fortune Connect-and-Win event offering guaranteed Oroberyls. Two seven-day login campaigns will each provide five limited HH Permits. Arknights: Endfield is available on PlayStation 5, PC via the Epic Games Store, and mobile devices via iOS and Android.

News Fri, Jul 10, 2026

New Zealand game studios earn $829M in 2025/26, boosted by GDSR

New Zealand's game development studios generated a combined revenue of $829 million in the 2025/26 fiscal year, marking a 17% increase year-over-year. This growth is largely attributed to the support from the Game Development Sector Rebate (GDSR), which distributed $21.9 million to 43 participating studios in 2026, down slightly from the $22.4 million allocated in 2025. The number of studios benefiting from GDSR support rose from 40 to 43, with the total number of games in development increasing from 170 to 194. Notably, small and medium-sized businesses made up 90% of the recipient studios, highlighting their significance in the industry. Medium-sized studios led the growth with a remarkable 44% increase in revenue, while small studios saw a 21% rise, and large studios experienced a 10% increase. Export revenue accounted for 98% of the total income generated by these studios, underscoring the sector's role as a vital digital export industry. Despite a decline in total full-time equivalent employment from 1,288 to 1,124 across recipient studios, the average GDSR-supported studio managed to expand its workforce by 14%, even amidst broader industry layoffs. Chantelle Cole, GDSR programme director at NZ On Air, emphasized the importance of small and medium-sized studios to New Zealand's gaming landscape. The latest GDSR results reflect the rapid success of New Zealand's gaming sector, which surpassed $1 billion in total revenue last month, achieving this milestone two years ahead of the New Zealand Game Developers Association's initial 2028 projection. The continued growth of New Zealand's game studios, especially among smaller entities, indicates a thriving industry poised for further international recognition and success.

News Fri, Jul 10, 2026

Zynga partners with PubMatic to enhance mobile ad access for advertisers

Zynga has announced a partnership with PubMatic aimed at expanding advertisers' access to its premium mobile gaming audiences. This collaboration will enable Zynga to integrate PubMatic's OpenWrap SDK, streamlining the supply path for advertisers and enhancing their buying capabilities. Currently, gaming apps represent 8.1% of the US app ad spend, which has surged by 42% year-over-year. Projections indicate that by 2026, mobile gaming audiences will encompass 53.8% of the US population, equating them with shopping app audiences. This growth highlights the increasing importance of mobile gaming within the advertising sector. The partnership will introduce innovative advertising formats, including Click to Cart, which allows brands to create interactive shopping experiences within games. Advertisers can also leverage PubMatic's AgenticOS and Activate platform for AI-powered media buying campaigns across Zynga's gaming inventory. According to PubMatic's VP of mobile, Lashanne Phang, this partnership addresses the existing gap in tools for advertisers to effectively reach engaged mobile gaming audiences. By combining demand diversity and creative capabilities, Zynga and PubMatic aim to position mobile gaming as a pivotal element within advertisers' media strategies.

News Fri, Jul 10, 2026

eFootball™ tops latest mobile game sales ranking in Japan

eFootball™ has emerged as the top-selling mobile game in Japan, reflecting its evolution from the well-known Winning Eleven series. The game has undergone significant changes, rebranding to eFootball™ and enhancing gameplay mechanics. New players can easily grasp the basics through an intuitive tutorial that rewards completion with a special player, Lionel Messi. Players can start with their favorite teams from various leagues worldwide, including Europe, America, and Asia. The game offers a special player list featuring current superstars and legendary figures in football, alongside standard player options that allow for targeted acquisition. The tactical depth is further enhanced by a diverse roster of managers, each with unique strategies. In terms of gameplay, users can compete against AI or engage in online matches to climb the ranks in the eFootball™ League. The game features thematic events aligned with the football season, maintaining a competitive atmosphere. Notably, players can also recruit friends for 3v3 matches, showcasing their crafted teams. For those looking to enhance their players, eFootball™ allows player development through match participation and item usage, enabling customization of skills to suit individual play styles. The game also features a Live Update system that reflects real-world player performances and transfers, ensuring a dynamic gaming experience. As a reminder, eFootball™ requires approximately 3.3GB of storage for download, and a stable internet connection is essential for optimal gameplay. The ongoing updates promise to introduce new features and events, keeping the content fresh and engaging for players.

News Fri, Jul 10, 2026

Eclipse: The Awakening teases light MMORPG features ahead of launch

Eclipse: The Awakening is generating buzz as players await its release. A recent video from the development team highlights the game's focus on light MMORPG elements, raising excitement among fans. The character modeling team appears to be working diligently, suggesting high-quality graphics and character designs. Players are eager for the pre-registration phase to start, as they anticipate more updates from the team. As the community grows impatient, the interest in this title continues to build, with many hoping for a strong launch soon.

News Fri, Jul 10, 2026

Digimon UP launches July 15, 2026, with over 1 million pre-registrations

Digimon UP, the latest mobile RPG from the Digimon franchise, is set to officially release on July 15, 2026. This announcement was made via an official post on X on July 8, urging interested players to pre-register ahead of the launch. The pre-registration for Digimon UP began on May 1, 2026, and has already surpassed 1 million sign-ups. As a reward for this milestone, all pre-registered players will receive buddy characters Tai Yagami and Agumon, among other bonuses, upon the game's official launch. Digimon UP is designed as a monster-raising RPG that emphasizes building bonds with your Digimon. Players will experience a unique growth process based on their nurturing methods, allowing their Digimon to evolve from baby to adult forms. The game promises to blend nostalgia with new content by featuring beloved characters from previous installments as well as fresh creatures. Players can expect a variety of battles where trained Digimon will take center stage. As they embark on adventures, they will face numerous enemies, offering opportunities for further growth and development within the game. With its focus on character development and strategic battles, Digimon UP aims to capture both veteran fans and newcomers alike.

News Thu, Jul 9, 2026

June’s Top Grossing Mobile Games: Honor of Kings Holds Strong

According to Appmagic data, June saw significant movements in the mobile gaming revenue landscape, with Honor of Kings maintaining its dominance despite a month-on-month drop of $50 million in in-app purchase (IAP) revenue. The total for Tencent’s flagship MOBA reached nearly $111 million, a figure that remains robust compared to its lower earnings during the downturn in November and December 2022, when monthly revenue dipped below $90 million. Whiteout Survival and Royal Match exhibited remarkable consistency, each generating around $110 million and $100 million, respectively, for the past few months. Microfun’s Gossip Harbor experienced a slight decline, dropping to just under $93 million after surpassing the $100 million threshold for the first time in March. Roblox and Monopoly Go also reported decreases, marking the third consecutive month of IAP revenue declines. Scopely's Monopoly Go posted between $82 million and $83 million, while Roblox's revenue dipped slightly. Century Games’ Kingshot had typical performance, but Candy Crush Saga faced a sharp decline from nearly $97 million in May to just over $77 million in June, marking its lowest monthly earnings since April 2022. Both LastWar and PUBG Mobile have seen significant revenue drops, with LastWar falling from over $120 million to just over $71 million since February. PUBG Mobile's June earnings were just above $62 million, a stark contrast to its $130 million+ performance earlier this year. In the rankings beyond the top five, Coin Master earned $52 million, followed by eFootball at $43 million, and Township at $42.9 million. Gardenscapes and Delta Force rounded out the list with revenues of $41 million and $38 million, respectively. Notably, eFootball has been performing well in Japan but has yet to gain traction in Western markets. The revenue of Pokémon Go stabilized at around $30 million, notably lower than the ~$45 million figures from earlier in the year. Brawl Stars dropped out of the top 20, bringing in under $27 million in June after previously earning between $34 million and $38 million over the last three months. Meanwhile, Wuthering Waves benefitted from a Cyberpunk crossover, with IAP revenue surpassing the $25 million mark.

Update Thu, Jul 9, 2026

Bluey: Let's Play Hits 75 Million Downloads with Major Update

Budge Studios has marked a significant milestone for Bluey: Let's Play, celebrating 75 million downloads worldwide with its largest update yet. This update introduces new gameplay features that enhance storytelling and interactive play for families, continuing to bring the beloved Bluey television series to mobile players. The update includes a highly anticipated Dress Up Mode, allowing players to customize characters with a variety of hats, outfits, and accessories through a swipe-to-style mechanic. Once saved, these custom outfits can be worn by characters throughout the game. Additionally, two new mini-games have been added. Players can give Dad a makeover by shampooing, curling, braiding, or blow-drying his hair, using playful items like hair chalk and water balloons. The new barbecue activity lets players prepare skewers, burgers, and vegetables, unlock secret recipes, and trigger humorous reactions from characters when they are fed. Michael Elman, co-CEO of Budge Studios, expressed gratitude towards their partners at BBC Studios and Ludo Studio, stating, "Hitting 75 million downloads is a spectacular milestone for us, and it wouldn't have been possible without the incredible collaboration of our partners. To thank our amazing community, we wanted to deliver our biggest update yet. The new Dress Up mode truly unlocks boundless imagination, allowing kids to bring their own personal touch to Bluey’s world and change the way they tell stories in the game."