Hunter's Growth: Gameberry Studio Surpasses 30 Billion Won in Revenue
Key takeaways
- Hunter launched in April 2023 and surpassed 30 billion won in revenue.
- Gameberry recorded 10 billion won in revenue in the first year and 20 billion in the second.
- Monthly revenue increased by 30% after introducing the NewPlay platform.
- Operating profit doubled following the NewPlay implementation.
Gameberry Studio's mobile idle RPG, Hunter, has crossed 30 billion won in cumulative revenue since its launch in April 2023. This milestone was achieved nearly three years after the game's debut, with the title generating 10 billion won in its first year and hitting 20 billion won in the second year, demonstrating consistent annual growth of 10 billion won.
The studio attributes this success to regular updates, user-centered business model design, and the operational capabilities of its parent company, Aimd's in-house user acquisition team. Their strategy focuses on long-term lifetime value (LTV) rather than short-term returns, which has driven revenue growth even three years post-launch.
Additionally, a shift in revenue structure occurred with the introduction of the dedicated in-game item web shop platform, NewPlay. This change significantly reduced store commissions, resulting in an increase in operating profits. In the first quarter after implementation, monthly revenue grew by 30%, and operating profit doubled, leading to record-high monthly revenue and operating profit at the three-year mark.
Why it matters
Gameberry Studio is also transferring the live operations, user acquisition, and business model design expertise gained from managing Hunter to other teams within the company while concurrently developing new titles. Aimd’s CEO, Hyungcheol Lim, emphasized that the knowledge built from deeply engaging with a single genre creates a competitive edge that is difficult to replicate by simply following trends. He noted that the 30 billion won achievement reflects the effectiveness of their strategies, particularly with a revenue structure boasting a 50% operating profit margin in a highly competitive genre. Looking ahead, the focus will remain on enhancing player satisfaction and growth through refined system, balance, and business model design.
Original source
Google News: Inven Korea
